Colours have been the essence of luxury fashion houses not for just branding but also for its creations. Elaborated use of undiscovered and known colours has been witnessed by renowned designers of the world who then in its true terms created fashion. The well marketed implication of those colours is not just associated with that fashion house but also branded itself for life.
White – White is the ultimate luxury palette. It emanates purity and serenity. Givenchy’s 2011 famous Spring Summer collection by designer Riccardo Tisci featured in all white. Luxury time and again has been synonymous with white and its austerity.
Black – The legendary Coco Chanel envisioned ‘The Little Black dress’ in the 1920s and it has ever since been a classic. Balenciaga in the 1950s, mastered the combination of black with a hint of brown. This colour is timeless and is associated with sophistication and elegance. Black also makes its wearer appear thin and hence is favored by the all.
Red and Pale Red (pink) – Until the invention of synthetic dyes, red was the equivalent of couture: Only the wealthy wore it because its production required imported dyestuffs, driving up costs along with the lust for it. While it is the most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red is extreme and instantly grabs attention. Elsa Schiaparelli, one of the most prominent fashion figures of the world single-handedly launched shocking pink in the late 1930s.
Blue – Cerulean Blue was introduced by Paris designer Oscar de la Renta in 2002. From the catwalk, it attracted the attention of several other designers and eventually found its way to every second rack you could lay eyes on. Blue is peaceful, tranquil and causes the body to produce calming chemicals, a few reasons for it being used so often by some of the biggest fashion houses.
Green – In May 1929, the French Industries of Fashion issued its fall forecast making nearly every dressmaker drool over Vert Amande, an enticing light brownish-green tint. It was a favorite of the House of Worth and Philippe et Gaston (a prestigious fashion house in 1925). Green not only symbolizes nature but is also refreshing and considered lucky by numerous fashion giants.
Yellow – In ancient Rome, yellow was the most popular wedding color. Yellow, became a fashionable colour at the beginning of the 16th century. The colour was first adopted by wealthy men & women then later by the commoners. Yellow screams for attention and hence is avoided by most high-end fashion brands or is used in collaboration with other colours.
Colours are an integral cog in the world of luxury fashion and have been since the birth of fashion, nobody could mix every hue on the colour wheel into one pattern like Emilio Pucci did in the 1960s .
Colours signify emotion and are integral to the appeal of design in our very being. They make us experience the abstract, from the serenity of white, to the bold of black, the lust of red, the tranquil of blue, the symbolism of green, the focus of yellow and so many more that we just have to glance to experience each one of them.
Experience emotion through some of the most sought after designs bringing light to the abstract exclusively at Envoged
Colours will always signify . It’s what they do. Appeal to the senses.