An extra ordinary journey through 90 years of history has made Fendi a unique and an unparalleled brand. A brand name made by women for women!
From leather to fur, shoes to perfumes, decor to accessories, menswear to kidswear, over the years Fendi has united with the world of design and shared values: a passion for creativity and experimentation, the relentless pursuit of materials and excellence in craftsmanship. Projects and collaborations developed over the years by Fendi represent a harmonious “cross-pollination” between design and fashion, highlighting a mutual love for originality and functionality. And yes women all of the world have fallen for it!
The brand gained cult status when, in 1997 they introduced a series of handbags, which included the Fendi ‘Baguette’. Designed by Silvia Venturini Fendi and inspired by French bread, the ‘it’ bag was seen adorning the arms of celebrities such as Madonna, Julia Roberts, Naomi Campbell and Gwyneth Paltrow.
Even more the brand owned its timeless identity was after Karl Lagerfeld widened the horizon from the classic ‘Baguette’ to the legendary innovations of clothes with fur! And then putting up a fashion show at the Great Wall of China in 2007, making this breathtaking event the first show visible from the Moon!
The brand’s bags have been popular since the days of the Baguette, but lately the Italian design house has shown a fantastic knack for anticipating trends and sparking new ones. Whether it is the Peek-a-boo bag, micro belt bags, the Fendi Karlito Bag Charm or the By the way bag just get out there and get one for yourself girlies. You can’t buy happiness but you can buy handbags! Go Now!
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